Copywriting coach and freelance writer
D&AD Course Leader
Creative copywriting: the fundamentals
Overview
Master copywriting for advertising and design, armed with smart skills and techniques
Discover the power of words with this online writing course from master of creative copy, Will Awdry. Over four weeks, you’ll learn to tackle the tyranny of the blank page, learn the art of brevity, transform your copy to inspire action, and make your words go further.
Course Leaders
Copywriting coach and freelance writer
D&AD Course Leader
Course structure
Copy tale-shaker
Writing compressed
Sharper Arrows
Writing off the sofa
Who it's for
- New copywriters who are just starting their careers
- People whose ambition is to become a copywriter
- Managers who find themselves having to write copy for their own businesses
- Working copywriters who’d like to polish their writing skills and reignite their enthusiasm for writing
- Anyone who wishes to master the art of writing clear and persuasive advertising copy
- Anyone who writes web content who would like to sharpen their skills
By the end of this workshop you will
- Gain some kickstarters to fire up your writing
- Have failsafe ways to find your strategic compass
- Develop simple, compelling hooks to engage your audience personally
- Learn how to have brand storyline generation
- Super compressed narrative development
- Learn idea definition and construction
- Speedier headline generation
- Theme and variation to invigorate a campaign
- A simple, mental toolkit to address any brief
- Quickfire idea shaping thanks to reverse thinking
- Trimming and ordering your message for longer copy
- How to work with restrictions
What you'll need
- A laptop
Language
- English
Need to train your team?
Select any of our courses to run for your team. Get in touch to find out more.
Upcoming dates
5, 12, 19 & 26 February 2026
10:00–12:00 GMT
Online
1
21, 28 April & 5, 12 May 2026
10:00–14:00 GMT
Online
1