Strategic Creative Director
Sutton Young
D&AD Course Leader
Creating short-form copywriting for impact
Overview
Learn how to shrink your writing down to short-form, in a Masterclass dedicated to the beauty of brevity
Will Awdry, who's created copy for some of the biggest ad agencies in the business, leads the workshop, which explores how to create maximum illumination with minimal expression.
Course Leaders
Strategic Creative Director
Sutton Young
D&AD Course Leader
Who it's for
- Advertising practitioners who have been in the game for a while
- Creative copywriters with around ten years of experience
- Writers needing a refresher, re-booter or pathfinder
- Anyone who knows their way around the discipline already, but needs a top-up
By the end of the course you will
- Gain a refreshing reappraisal of how you currently write
- Understand how tightly edited thinking can lead to better edited writing
- Become a minimalist. It’s fun but hard work
- Learn about headline articulation - from newspapers to D&AD Pencils
Need to train your team?
Select any of our courses to run for your team. Get in touch to find out more.
Testimonials
'Best creative workshop I've done. Highly recommended.'
Viacom CBS
Senior Creative
'Essentially, the experience left me feeling reinvigorated, reenthused and confident that being a copywriter is the best job in the world.'
bandstand
Head of Copy
'Great day with lots of good challenges and inspiration'
Channel 4 / 4creative
Creative Director