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Foundations in Creative Leadership

Help your emerging managers and CDs gain the skills and confidence to lead creative teams.

Follow this masterclass to get an email the next time it's scheduled.

In this team training current and aspiring leaders will learn the foundations of leadership for creative teams. From understanding why leadership is important, to knowing what style works for your team, this 2-part online training covers the core topics at the heart of leadership in an engaging and hands-on way.

Despite being misunderstood and overused, for agencies ‘Creative Leadership’ has become a battle waged across two fronts: on the client-facing side, it’s solving increasingly challenging problems from more demanding clients; on the internal-facing side, it’s getting teams aligned and motivated, and nurturing talent, often with increasing pressures and constraints. And while the theory is catching up to the practice, the gap between the two is still vast, presenting a business risk for agencies. 

In this Masterclass, we start with the practitioner’s lens: learnings from two decades of being on the tools and running agencies. We’re answering the three practical questions: 1) why is creative leadership so important, 2) what are the skills and mindsets needed to succeed at it, and 3) how can agency folk put it into practice as part of their work routines. 

The masterclass is split across two punchy sessions. Your team will hear practical experience of the trainers' learnings, participate in shared and dynamic tasks and reflect on their learnings. In doing so, they’ll gain a better understanding of the discipline, how to apply it in their work, and take home some practical tools to keep honing their inner creative leader.


Who it's for:

  • First time creative leaders
  • Those tasked with leading a team in an agency

  • Creative Directors needing to renew their approach to creative leadership

By the end of this Masterclass your team will:

  • Learn from first-hand experience the importance of creative leadership

  • Understand the skills and mindset a creative leader needs to succeed

  • Translate practical tools to leading a team within your agency

  • Understand how to motivate and nurture your team

Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.


Looking for more information?

If you're interested in learning more about any of our Masterclasses, or have any related queries, please leave your details below and someone will be in touch shortly.

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