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Principles of Selling Ideas Training for Teams

Help your team use the power of emotional storytelling to develop captivating video content.

Follow this masterclass to get an email the next time it's scheduled.

In a multi-fragmented, multi-platform world where attention is measured in seconds not minutes, human emotion wins every time. This 3-hour online Masterclass will give your team the shortcuts they need to land, connect and be remembered by your chosen audiences, time and time again. By understanding and harnessing the power of emotion, your team will learn how to create video content that engages all the way from pitch to production.

The idea is the easy part. Keeping an idea alive so it can find its fullest form is the challenge. This is almost never done in private. It takes people, occasionally hundreds of them. An idea first chooses to live or die when told to others, and it is here where even the exceptional ones can be brought to a permanent stop.

If we want our ideas made, which is the most honest and respectable way to advance a career or company forward, they will have to be sold well and without deception. This requires an act of preparedness. This online 3-hour Masterclass is designed to help make individuals and teams prepared every time.

Ian draws on his experience leading award-winning agencies, building two start-ups and as the author of Spark for the Fire: How Youthful Thinking Unlocks Creativity. This material is the product of thousands of experiences selling to the C-suite and boards of Fortune Global 500 brands, high-profile Hollywood talent, leading European venture capital firms and commissioners of film and television.

Who it's for:

  • Teams of creatives needing to pitch ideas to clients 

  • Anyone wanting a new perspective to selling work

  • Client service managers needing to review their pitch-approach

  • Those preparing for a keynote or presentation to a larger audience, and needing a place to start

By the end of this workshop your team will:

  • Have a tried and tested method for preparing a pitch

  • Know how to sell idea in a way that avoids obscurity

  • Understand why the context of your presentations is key to landing ideas

  • Have a framework for delivering a sell with the highest chances of success

Our team training courses can be customised to suit the needs of your business. Contact us to discuss tailoring for location, class size, learning aims and more.


Looking for more information?

If you're interested in learning more about any of our Masterclasses, or have any related queries, please leave your details below and someone will be in touch shortly.

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