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Impact, B corporations and the business of design

Patrick Burgoyne in conversation with Shana Dressler

D&AD Impact exists to recognise creative ideas that are driving positive change. It does so by elevating purposeful products, initiatives and campaigns; by accelerating projects with the potential for impact through a 12-month Future Impact programme; and by educating brands and entrepreneurs on incorporating purpose into their business strategy.

Turqoise Consulting CEO Shana Dressler is a Future Impact mentor and here she discusses with D&AD CEO Patrick Burgoyne about the business of design, the role of impact in corporate strategy and its role in consumer decisions. 

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