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Ben Cooper

Ben Cooper

  • Australia
  • Member since 2015

Ben is an innovation thought leader with two decades of experience internationally.

He is the founder and Managing Director of the innovation studio Tricky Jigsaw, a company within the M&C Saatchi Group that, in September 2017, drove the group to take #1 position in the Australian Financial Review’s ‘Most Innovative Company’ award. Tricky Jigsaw’s methods and product design work for NRMA Fireblanket (an early bushfire detection system), also won ‘Most Innovative Product’ and overall ‘Best Innovation’ categories.

He is responsible for not only the growth and sustainability of Tricky Jigsaw but its positioning as a unique and laterally minded skillset. Through a process of systematic creativity, it offers businesses, organisations and institutions the ability to rethink their impact and success through product, services and experiences.

He was the ultimate winner of the 2017 Channel Ten show Australia by Design: Innovation. He was invited to write on balancing data and creativity for the book Hacker, Maker, Teacher, Thief: Advertising’s Next Generation. And in 2017 he was recognised amongst the ‘Top 20 Creatives’ in Australia by Adnews.

He is known for leading the world-first shark detection system 'Optus Clever Buoy' to win seven Cannes Lions and the coveted Titanium, as well as SXSW, SPIKES Grand Prix and a D&AD White Pencil, amongst others. The Buoy went on to receive backing in a $16m shark mitigation pledge from the NSW Government and is listed on the ASX (SM8).

In his spare time, he is a co-founder of O Six Hundred, a skin-on-frame kit kayak that in 2015 won ‘Best in Category’ at the Good Design Awards.

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