Ben Cooper

Ben Cooper helps businesses fuse the power of creativity with technology to grow.

Having been instrumental in leading the hybridisation of digital innovation and traditional marketing, creating groundbreaking campaigns for prestige brands through his roles at leading creative agencies M&C Saatchi and The Monkeys, he is now consulting as part of Australia’s first generative AI experience agency, Time Under Tension, as well as directly to brands, agencies and scaleups – locally and internationally – at the forefront of the Climate Impact (Everclime), Mobility (Uber), large-scale Retail (Woolworths, Big W), and Luxury Hospitality sectors.

Ben's work, including the founding of innovation studio Tricky Jigsaw, reflects his belief in the transformative power of technology to enhance traditional marketing landscapes, driving both creative and strategic growth.

He is known for leading the world-first shark detection system, the 'Optus Clever Buoy' to win seven Cannes Lions and the coveted Titanium, as well as SXSW, SPIKES Grand Prix and a D&AD White Pencil. The Buoy received backing in a $16m shark mitigation pledge from the NSW Government. His studio’s methods and product design work for NRMA Fireblanket (an early bushfire detection system) won the Australian Financial Reviews ‘Most Innovative Product’ and overall ‘Best Innovation’ categories. Resulting in a pole position win as the ‘Most Innovative Company’ in Australia the same year.

Ben has been a member of the D&AD Impact Council since 2018, an ambassador for Good Design Australia, a collaborator with Design for Good and was personally recognised amongst the ‘Top 20 Creatives in Australia’ by Adnews. In his spare time, he co-founded O Six Hundred, a skin-on-frame kit kayak that won ‘Best in Category’ at the Good Design Awards.

He is always looking at what is next on the horizon.

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