• Loading…

Clever Buoy

Award: Graphite Pencil

Graphite Pencil / Outdoor Advertising / Ambient / 2015

Optus is Australia's second largest telecommunications network. Despite a difference of just one percent, customer perception was that the number one network was significantly larger. M&C Saatchi Sydney improved consumer awareness and brand perception by changing Australia's focus from the perceived size of the Optus Network to the amazing things it can do. Clever Buoy is a smart ocean buoy that detects sharks and sends real-time alerts to lifeguards via the Optus Network. Australia has the most fatal shark attacks in the world, and current methods to deter sharks hadn't changed in over 60 years. M&C turned the intangible Optus Network into something Aussies could benefit from. Clever Buoy pushed the boundaries of several technologies whilst showing Optus' amazing capabilities.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again