• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Clever Buoy

Award: White Pencil

White Pencil / Creativity for Good (White Pencil) / Service Innovations / 2016

Australia has the most fatal shark attacks in the world. In 2014 the situation was so bad the West Australian Government began culling all large sharks, despite public outrage.
Sharks are known as a keystone species, meaning they are extremely important to keeping the delicate food chain in balance. The removal of even a few from an environment can have devastating affects.
Clever Buoy was born out of a brief to improve the perception of the Optus Network. Since then it has grown into a fully-fledged product that aims to protect humans from sharks and sharks from humans.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again