At 72andSunny, brand citizenship is a practice of creating value for society and building businesses at the same time. Jim believes these aims are mutually beneficial and necessary for a modern business to thrive. He’s passionate about building brand armies and fueling movements that go deeper with fans. His previous gig was at the helm of Surfrider Foundation, the largest group of coastal activists on the planet. When not working, he advances the art of waterproof sculpture, he’s 20 boards into a side gig as surfboard shaper.