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Impact Case Study: The Lion's Share

The initiative that's helping brands and the private sector to save the animals featured in their advertising

When it comes to solving global-scale problems, we can all do our bit to help out, but the actions of individuals are often deemed far too insignificant. The greatest responsibility lies within the biggest corporations.

At least that is the thinking behind the D&AD Impact White Pencil winner The Lion's Share. By laying the groundwork for substantial systemic change with one simple creative idea, the project aims to give credit where credit's due to help out the animal kingdom.

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