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Paco Conde

Paco Conde

  • Executive Creative Director, partner
  • United States
  • Member since 2016

Paco is founder and creative at Activista Los Angeles, a company committed to provoke social, cultural and economic change through the power of their ideas. Previously, Paco was Creative Director at Sra Rushmore Madrid, Executive Creative Director at Ogilvy Brazil; Group Creative Director at BBH London, and Executive Creative Director and Partner at Anomaly LA.

Paco is behind some of the most celebrated social impact ideas of the last years:
A social experiment about beauty conducted by an FBI sketcher that became the most watched ad ever on YouTube with over 180 million views.
The first organ donation card for a soccer team that increased by 61% organ donations, reducing to zero the waiting list for heart and corneal transplants and saving dozens of lives.
A training program to help tattoo artists detect skin cancer followed by thousands of artists across Brazil.
Mothers of hooligans as stewards during the most violent game of the season in Brazil, reducing the incidents to zero.
A series of photos exhibited in the Parliament of the UK, featuring 72 people from the 72 countries where same-sex relations are illegal, sharing a same-sex kiss.
The flag of the United States and Oceans of America that turned patriotism into environmentalism.

Paco has had the privilege of working with some of the most iconic brands, including Dove, Coca-Cola, United Nations, Absolut, Axe, Ray-Ban, British Airways and Google.

According to Cannes Report, Paco was among the Most Award Creative Directors in 2013, 2014, 2015 (including number 1 in 2013). Elected Creative Director of the Year by the ABP in 2014 (Asociação Brasileira de Propaganda). And included on the list of the 100 most creative people of the world by Forbes Magazine in 2017.

D&AD Awards (18)

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