After globe trotting across four continents, Harsh is now back in New York as the Executive Creative Director for VMLY&R. While he has been an ad guy for over ten years, he fell in love with it when he was 5 years old. According to his folks, mealtime, playtime or just about any time came to a standstill when the commercial breaks came on. He was transfixed. And has been since. With a career that’s spanned over four continents, the best agencies and the most exciting brands, Harsh continues to be smitten to this day. Maybe that’s what drives him so hard to keep on creating. He has been fortunate enough to have his work recognized at some of the biggest shows in the business. And lucky enough to build and lead teams of some of the most passionate people.
Over the years Harsh has had the privilege to make real impact and do some good in various parts of the world. Luckily it has been through his passion for ideas. He believes that in a time when "me time" is more important than anything else, it becomes a bigger challenge how to make someone else's plight be noticed and cared for. This tension of "me time" vs there is a bigger and selfless picture to the world gives me a unique challenge to problem solve.
His work has not only garnered the attention of the media and top award shows but also caught the attention of The First Lady of the United States in a personal letter to him:
I wanted to thank you and your team for all the hard work you put into the Drink Up Ashanti project. As you know building a healthier future for our next generation is one of my defining missions as First Lady. That is why i deeply appreciate the efforts the efforts of committed partners like you. With determined focus and skill, you helped spread the message of Let's Move! and Drink Up to people around the world in a fresh and creative way, and for that i am truly grateful.
Thank you again for your leadership on this campaign, and i wish you the very best."
- Michelle Obama
Harsh believes real impact can be made through a simple idea, as long it comes from a real insight and is deliberate in solving a problem. An idea can be as innovative as a talking fountain to make America healthier again, a Facebook Live Teleprompter to give a voice to civilians in conflict or as simple as a print campaign mocking the Japanese whaling industry about their so called research as a reason to hunt whales. Never underestimate the change a simple idea can bring about.