Emily is currently the EMEA Brand Director for Beats by Dr. Dre at Apple. She has recently completed an MBA at the Berlin School of Creative Leadership and was just co-chair of D&AD Rare, an initiative that aims to give those from diverse backgrounds the skills and leadership training necessary to navigate being a minority. Coming from a single-parent family and growing up on a council estate in Hackney, Emily felt that RARE was the perfect opportunity to “send the ladder down to those coming up behind”. Emily’s first job was driving a Red Bull car with a can on the back and from here she fell in love with the world of marketing and decided to finish her Sports Science degree and add a Masters in Marketing and Management. After a nearly a decade in fizzy drinks, Emily left Red Bull and decided, she needed to broaden her experience out of FMCG. She jumped agency side to understand how to market, cars, mobile phones and chocolate. The next place she’d call home was Fallon, a small but globally renowned creative advertising agency, responsible for some of the biggest campaigns of the decade. Emily’s history with youth, her appetite for cool brands and her experience both agency and client side prepared her well for her new and current at Beats by Dr. Dre. As employee number one she had to build the team from the ground up, while simultaneously getting to grips with the complexities of the business and the shifting reality of the industry.