Priya Prakash leads with impact and purpose as the director of award-winning design studio - D4SC (Design for Social Change). Driving the future of sustainable software, her studio combines machine and natural intelligence to benefit people and planet. Transforming product development teams towards a higher purpose, Priya has a 20-year track record of delivering industry-disrupting products for clients such as BBC, EE, Microsoft, Nokia and the UK Gov. Recognized as a top UK tech leader by FT and awarded patents for BBC iPlayer and Nokia phones, Priya was also a 2021 OnDeck ClimateTech Founding Fellow and D&AD Jury President for Impact. Currently as part of the World Economic Forum Energy Usage advisory group she is designing a toolkit to help measure and optimise energy footprints across industries using energy intensive technologies including AI machine learning models, blockchain, cryptocurrency.