In 2013 Priya founded Design for Social Change (D4SC) - A studio for community operating systems for smart cities and citizens to co-create better cities with brands, local businesses and councils crowd-powering local economies.
D4SC’s alpha product Changify has been widely featured in Wired, Ted x City 2.0, globally shortlisted for biz model innovation and is in pilot in London. Other projects include being awarded by the Post Office to re-imagine and prototype the future of the local post-office.
Prakash enjoys creating new habits and behaviours bringing to market now household products such as BBC iPlayer and Nokia Asha Phones.
An invited speaker at SXSW, O'Reilly ETech, MEX, TEDx, FOWA, visiting design tutor at UCL, RCA, and 2013 D&AD judge, Priya is a RSA fellow with a MA in Interaction Design from Royal College of Art and holds patents for iPlayer & Nokia Asha phones.