How PORTO ROCHA refreshed the Nike brand

Running has always been at the heart of Nike’s story. With the brand spanning so many sports today, the challenge was to reassert running as its soul. For the refresh of Nike Run, New York-based independent studio PORTO ROCHA founded by Leo Porto and Felipe Rocha set out to create an identity system that could both honour Nike’s legacy and inspire a new generation of runners worldwide.

At its core sits the RUNSWOOSH lock-up, a bold emblem that unites logo and sport. Around it, PORTO ROCHA built a flexible visual language defined by three anchor points: logo, type, and colour, designed to be powerful in any context from São Paulo to Seoul. The palette combines Volt Orange, a nostalgic nod to Nike’s iconic shoebox, with the electric energy of Volt Yellow, familiar to Nike Running Club runners. Helvetica Now grounds the system with duality: it can shout with confidence on race day or deliver precision in training apps and retail.

Crucially, this is not a static rebrand but a living visual system, one that can adapt with culture and remain vital over time. Watch the video to find out how for PORTO ROCHA brought agility and creative boldness to one of the world’s biggest brands.