The D&AD Awards invites more than 300 of the best designers, advertising minds and creatives to judge over 30,000 pieces of work, submitted from 86 countries around the world.

The aim is to seek out and celebrate the very best in global commercial creativity today.

We saw a record number of entrants in 2025 and the most geographically diverse submission pool in D&AD history.

But it’s not just about awarding Pencils.

Inside this report, get the scoop on the wave-making trends across the D&AD winners with the six emerging themes we analysed this year, where thumb-stopping, heart-pounding business and world-changing work stood out.