Tiroler Festspiele Brand Design

The Tiroler Festspiele Erl are a central part of the Austrian cultural landscape. Since 2024, one of the key figures in the opera world, Jonas Kaufmann, has taken on the artistic leadership of the festival. Erl has a 400-year history of Passion Play, which is reflected in the thorn crown in the town's coat of arms and the architecture of the festival house. This served as the basis for the design element: thorns. They have been arranged according to the crossbars of the letters TFE — Tiroler Festspiele Erl.