New Blood briefs: your questions answered

What we mean by sparking belief is sparking change, sparking someone to really believe in the power of a vaccine or the potential of a vaccine to be beneficial in their life. So how do we change that thinking and that mindset? How do we change someone from believing that maybe it's a nice to have or something that I don't need necessarily to understanding that there's a lot of science and intention and clinical trials behind every vaccine and that they have a purpose in society and they can truly make a difference.

So changing that mindset, changing that belief so that someone will ultimately take a different course of action.

Lead with the idea first. And if an activation helps to elevate your idea and get people to take action, then why not? Don't limit yourself or limit your thinking.

You can decide which audience is the most relevant for you to focus on. Even though we initially outlined younger adults, parents, and digital natives, the most important thing is that you connect with an audience you feel passionate about. Niche ideas that focus on a specific group—really understanding them on a deeper level to inspire action—will always be the best approach. If you have an idea for an audience not mentioned in the brief, please don't feel limited by the original list. Just ensure you've researched who they are and what they care about, uncovering those deeper insights that would truly change how they think about vaccines.

If there is a local community you’d like to focus your idea around, any research you do is valid. The more time you spend understanding your audience and what they care about, the better prepared you'll be to create an idea that truly moves them to act. Whether you’re using primary or secondary insights, the goal is to really get to know what makes your audience tick—their day-to-day lives, their challenges, and their specific obstacles regarding vaccines. Often, the best approach isn't the most obvious one; it’s about finding that deeper, unique insight you can tap into.

This brief was purposefully broad as we are most interested in great ideas. If yours covers all vaccines that is great; it is key to back your idea with strong reasoning for your approach.

It is at your discretion depending on the design/concept you have created – you can either submit in English or submit in your chosen country's language (but you will need to include an english translation)

Everything is in the resources folder. Brand book is here and the logo's here

I’m not sure that cross-border access without geo-localisation is a service that can be currently offered by any streaming service. Again, rights negotiations for specific pieces of content on any platform are handled on a country-to-country basis, meaning that you will not systematically be able to access the same films, series, and sports coverage between Ireland and France, for example. A notable exception in the case of Canal+ could be some of its original content (series produced by Canal+, films produced by StudioCanal) which could potentially be streamed across all markets where the service is available – but this might require some renegotiation of certain preexisting contracts.

The legal risks involved by providing cross-border access would potentially include Canal+ getting sued for infringing on rights contracts by the representatives of actors, directors, commentators, or IP holders in general. The short answer: it’s something that the brand has to avoid.

Legally, potentially. Operationally, a bit more challenging. It depends most probably on the language that is being requested and whether or not that language is spoken in one of Canal+’s major markets. Otherwise, it would require the development of a new tool to translate scripts and it would require careful review by native speakers to ensure that the translation is accurate and reflects the original intent of the script.

The biggest priority for the Canal+ brand in 2026 is going to be its continued expansion across markets and its consolidation into one Masterbrand. The global “Canal+ experience” is in the process of being defined, and depending on the maturity of certain markets might need to be dialed up. Currently, the Canal+ brand is quite mature in France and in Poland. The priority will be to ensure its other markets meet the same standards.

Success will be measured primarily on the potential impact on business, specifically in the number of new subscribers an idea will garner. A secondary measurement of success will be more on ‘brand fit’ – this is based on the intuition of the judges who are deeply ingrained in the Canal+ culture, and who will determine whether or not the idea fits gels the Canal+ mindset, which is described in more detail in some of the appendixes shared at the time of the brief.

Design we meant in a pretty broad sense - product design, tech innovation, etc. We don't want to limit the creativity... as long as it's at the service of a new kind of streaming experience.

You can find all the available assets including fonts and logos here. https://bit.ly/NB_Canal.

You should summarise your videos within a 2 minute presentation film or via 8 slides. You can then submit supporting material. If your full videos are already available on Youtube you can submit these as a URL, but please note the judges are only obligated to watch the 2 minute film/8 slides so you should make sure your concept is clearly explained in this. They can then view the additional material if they wish.

We're very open to seeing ideas that are serious - however, as a brand we don't take ourselves generally to be a very serious brand. If we do - we tend to make it witty and self aware. While our mission and vision is a serious one- we believe in approaching this through some fun. That being said, we understand some topics and ideas are emotionally charged and approaching through humor may be insensitive or just not appropriate - we are open to seeing these types of ideas. (Will they be the ones that are awarded if the criteria is "what is on brand" I can't really answer that).

One of the main judging criteria for the awards is 'is it on brief'? Therefore, whatever you create needs to make sure it is accurately responding to the brief that has been set. With this in mind, if you want to challenge the brief in anyway you will need to include robust justification in your response.

There’s no need to cover budgets; it's all about the idea. But you should consider realism within your concept and scale of your idea.

Our Community Edition is fully open for creativity. Everything from design to functionality can be customised by users, so there are no limits. Feel free to experiment, innovate, and make it your own!

Additonal guidelines can be found here.

1. Glyph Toys can’t be created from text or images. They have to be built using the Glyph SDK that has been publicly shared. This does require some technical knowledge. Once created, these community-made Glyph Toys can be published on the Play Store by the creators, or shared on Playground, which is our take on an app store. We position it more like a community marketplace
2. Yes users can create Essential Apps using natural language. They just need to go to Playground > Essential Apps Builder > Create App. After creating, they can deploy it to their phone and also share it on Playground so others can use or remix it.

You find fine the dot font and other guidelines in the resource folder here:

Unfortunately Twix are unable to provide their font files. Fonts similar to the Twix logo font are Palatino Nova Pro and other serif fonts with a classic, somewhat decorative style, such as ITC Serif Gothic or Plantin. For more modern or free alternatives, you can look for similar "Roman type" fonts with a classic serif style.

Palatino Nova Pro: The official Twix branding font.

ITC Serif Gothic: A similar-looking serif font with a decorative feel.

Plantin: A classic and versatile serif font that shares a similar look.

STIX Two Text: Available for free on Google Fonts, it has a traditional serif style.

It's completely up to you how you choose to interpret this in the brief and what you think will have more resonance with you target audience. Remember, this brief is about building something culturally relevant, so it's up to you to work out which solution would have a bigger splash.

How you activate the idea is completely up to you – as long as you can justify your reasoning, the space your idea exists in can be anywhere. Just remember whatever you create that your idea needs to be about promoting Twix itself.

The brief is specifically about building a connection with under-35s, so cultural relevance should be your priority. However, you should also consider how that will translate into purchasing/making Twix a go-to snack, not just a brand people talk about but never buy

As long as you consider the growth of the idea and development of the idea, this is fine.