New Blood briefs: your questions answered

You may use AI as part of your entry, but you must declare how it was used – there is a specific section on our entry site to allow you to do this. We strongly recommend being considerate in your use of AI and only using it to enhance or explain concepts you would otherwise be unable to, rather than using it to develop the idea itself. Please note, AI imagery must not be used for the HSBC or JBL briefs.

Whatever you create should be global (for all Bupa Mindplace mental health hubs), rather than fixed to one market.

The Carrefour brief lists France, Spain, Belgium, Poland, Romania, Brazil and Argentina as key markets – whatever your solution, you need to make sure it would work across all these markets, not just a single region.

Whatever you make should not look like the charity itself has commissioned the work; this is about encouraging people to connect with your chosen charity rather than creating a campaign on their behalf.

Yes! It's completely up to you if you'd prefer to focus on win, loss or something that could be adapted depending on the result.

This brief is asking you to identify a specific friction, taboo or unmet need within the reproductive journey; therefore you do not have to create something that connects with absolutely everyone along that journey. There will likely be crossovers for different parts of the journey, but it's up to you and the friction/taboo/unmet need you identify to decide on the exact target market.

You may use AI to support with the development of your idea, but the final execution must be 100% AI-free. This means it is developed using your specific craft, with the use of AI to finesse the execution in any way.

For this brief, brand awareness is a huge factor. Therefore if you choose to target a more specific market than the one outlined you will need to include clear rationale and consider the halo effect this specific market could have on other parents.

The budget is on the brief to help give you a clear indication of the level of idea the brand is looking for. You do not need to provide a budget breakdown for your response, but the budget should be considered for your idea to make sure it would be genuinely achievable (across every element of the project, from production to partnerships) so be clever with how your spend has influence without requiring significant investment.

No. Whatever you make must include the “You’re Not You When You’re Hungry” brand platform and include the “Snickers Satisfies” tag/endcard.

Contact Suno for a free trial at mary@suno.com with the subject line 'D&AD New Bloods Free Trial'.

Yes of course! The countries included represent the places a large number of international students are from, but this doesn't mean you can't consider wider than these locations.