FAQs

The New Blood Awards aren’t for work you’ve done already – all entries have to be a response to one of this year’s briefs. You can respond to as many briefs as you like. You can also submit more than one response per brief – you’ll just need to create and submit a separate entry for each response. So you can enter as many times as you have ideas.

The brief and brief pack will tell you everything you need to know about what to submit.

There are two options to enter:

1. By voucher. Completing a 5-10 minute entrant survey (one survey per team member) at the point of entry will generate a unique voucher entry code. This voucher covers 100% of the entry fee. We will use the information collated from this survey to develop an Insights Report to help make the creative industries a better place for emerging creatives. Enter your voucher code at the checkout.
2. By debit/credit card. You can pay a £15 entry fee at the checkout when you submit your entry. The price is per entry, not per person.

Download any and all briefs you like the look of. Each one comes with its own brief pack, full of useful things like background information, inspiration and brand logos to help you on your way. Then it’s up to you to create your response. The brief and brief pack will tell you how to format and present your work, ready to submit.

Yes. You can enter as an individual, or up to five people can work together and enter as a team. Teams of more than five people are not eligible.

Everyone on the team must be eligible to enter, and everyone on the team needs to register beforehand.

You can enter with anyone who’s eligible, even if they don’t study at the same uni or college as you. Students and non-students can work together, too.

Yes. As long as you meet our eligibility criteria, you can enter – whatever your background or subject.

No – but if you’re a student, you should credit any tutors who helped you. For you to do this, your tutors need to register before you enter at dandad.org. You’ll then be able to add them to the entry credits when you enter online.

Yes. When registering, select ‘Organisation not listed’ and you can manually complete your details.

Yes, mentoring is available for anyone without access to an educational tutor or industry contact.

(in order of importance)

• Is it on brief? Does the idea answer the brief and the brand’s needs? It can push the brief in some ways, but at its core it must solve the problem the brief is asking it to solve.
• Is it well executed?
• Does the craft make you sit up and take notice? Is the idea fully realised and executed with precision?
• Is there beauty in the details?
• Is it a great creative idea? Is the craft underpinned by a unique or inspiring idea?
• Does it use audience/product insights to deliver an idea that will really create an impact?

There’s no dedicated White Pencil brief. Although some of the briefs specifically ask for responses that make the world better, you could choose to answer any brief in a way that does good. That’s because we can and should consider social and positive change in everything we do. Maybe your packaging design revolutionises sustainability, or your ad campaign, while it spreads the word about the brand, also engages consumers with a social issue.

Whichever brief you’re answering, if your entry uses creativity to do good, you can also put it forward for the New Blood White Pencil. When you enter online, you can opt in. There’s no extra charge, all you’ll need to do is give us a short explanation of why you think your work is White Pencil material: how it goes beyond the brief and uses it as a platform for positive impact.

Then if your entry gets awarded within its brief, the White Pencil jury will judge your entry at a later stage. You can only submit work that’s a response to one of this year’s briefs. You must create and submit an entry for one of the briefs to be able to opt in for the New Blood White Pencil.