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Interested in this year's New Blood Awards? You and your students are in for a treat.

The New Blood Awards is a chance for your students to work on real briefs created by some of the most iconic brands and have their work seen by industry experts.

Here, you can find everything you need to know to support your students through the process, from downloading your tutor pack, to key dates, to supporting content to help your students turn their ideas into award-winning entries.

Key dates

Unmissable deadlines

Industry professional sat down reviewing a portfolio on a laptop screen

Briefs live

When
October 2026
Info
Top brands issue real world briefs
New Blood Festival attendees laptop at portfolio review

Free online course launch

When
November 2026
Info
Supporting students with their entries
New Blood Festival attendees standing in front of brightly coloured geometrically painted building shutters

Entry site open

When
End of January 2027
Info
Start to upload your submissions
Large group of New Blood Festival attendees seated at talk

Judges announced

When
February 2027
Info
Find out who will be judging your work
New Blood Festival attendee with red and white typographic book in hands

Application deadline

When
11 March 2027, 17:00 GMT
Info
Submit your entries to be in with a chance of taking home a D&AD New Blood Pencil
New Blood Festival attendees looking at printed material against a backdrop of displayed design work

Judging

When
April–May 2027
Group of three New Blood Festival exhibitors wearing matching blue t-shirts stood in front of their stall

Results (without Pencil levels)

When
Mid-May 2027
New Blood winners on stage as colourful confetti drops down

Ceremony

When
30 June 2027
Info
Pencil levels revealed at the ceremony

Everything you need to know

Get the tutor pack

Fill out the form to get access to the pack. After you submit, we’ll email you a direct link so you can read it whenever suits you. It typically lands in your inbox within a few minutes — if you don’t see it, check your spam or promotions folder.

Get the tutor pack

Fill out the form to get access to the pack. After you submit, we’ll email you a direct link so you can read it whenever suits you. It typically lands in your inbox within a few minutes — if you don’t see it, check your spam or promotions folder.

Get to know the basics

Additional resources

Students have questions about this year's briefs, need detailed FAQs or just on the hunt for even more content? Find everything you need.

New Blood Festival attendees chatting surrounded by brightly coloured design work

Get your students New Blood-ready