New Blood Awards Content

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What winning a D&AD New Blood Pencil means

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How to evaluate your creative idea

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How to break down a brief

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How to wow the New Blood judges

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New Blood Winners that changed the conversation

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New Blood winners that faced up to the future

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How to make your D&AD New Blood entry stand out

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Copywriter Vikki Ross on what makes award-winning copywriting

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What's the creative industry doing about diversity?

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How to tackle tricky briefs

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What is unconscious bias and what can we do about it?

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Ten tips for turning data into stories