21GRAMS
Coming soon
New Blood briefs 2027
The briefs that launch creative careers.
Step inside a world of real problems, real brands, and real creative possibilities.
Whether you think in type, motion, strategy, experience, words or worlds — there’s a brief here waiting for your perspective.
Show the industry what only you can make.
Log in or sign up to download this year's briefs.
BUPA
Make mental health a habit, not an emergency. Get 25 to 35s acting early with Bupa Mindplace.
DownloadCarrefour
Create design-led experiences that engage and improve the in-store experience for the over 65s.
DownloadCavalry by Canva
Nobody acts on a generic ask. Build a Cavalry system that becomes thousands of personal ones.
DownloadDirt is Good x Arsenal
Dirt is Good, whatever the scoreline. Turn Arsenal's season finale into Persil's cultural moment.
DownloadElevit
Use design to inform, educate and enlighten those throughout their fertility and pregnancy journeys.
DownloadHSBC
Inspire globally connected entrepreneurs to make their next leap with HSBC, using human creativity.
DownloadHuggies
Babies don't do keeping still. Show parents why Little Movers 360 is the diaper that keeps up.
DownloadMonotype x adidas
Coming soon
Snickers
Hangry is a whole personality. Make Snickers the snack under 35s reach for the moment hunger hits.
DownloadSuno
Make Suno the place 16 to 24s go to play with music and turn their ideas into songs they'll share.
DownloadWise
Your money, your home currency, your rules. Make Wise the first account international students open.
DownloadGlobal x Skoda
Coming soon