Oops Branding Design
Award: Shortlist
Shortlist / Branding / Health & Wellbeing / 2022
Oops is an online medical service for men mainly covering erectile dysfunction treatment options. In Japan, ED treatment is targeted at middle aged men, and communication visuals usually revolve around the sexualised female body and the naked muscular male body. However, ED is not just a problem for middle-aged men – it is a problem for a quarter of all adult men. Oops is a brand that can feels relatable for men in their 20s and 30s, making treatment accessible to all men.
