D&AD Annual 2022

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D&AD in 2022

D&AD's Annual has once again been published as a freely available resource – building on the success of the last two years, which saw our digital Annual reach 130,000 people. Of these, 26,000 were young creatives, 24% were based in the UK, and 76% were international. In 2022 under our first President for education, Rebecca Wright, we aim to reach even more professional and emerging creatives.

five D&AD pencils spread across across a page

D&AD Awards 2022

Black Pencil winners

2022 D&AD Rankings

29,315 pieces of work
from 11,729 entries

Top companies

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Name
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Points
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Top individuals

Rank
Name
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D&AD Awards 2022

Yellow Pencil winners

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Insights

Behind the work

Kanye West’s Heaven and Hell director & VFX artists | D&AD Awards Insights 2022

Kanye West’s Heaven and Hell director and VFX artists on realising his vision

COLOURFORM™ Ruinart Second Skin, COLOURFORM™ from James Cropper & Pusterla 1880

Ruinart's sustainable COLOURFORM™ packaging tells a story of luxury

Stop motion animator behind Wes Anderson's films interview | D&AD Awards Insights 2022

The stop motion animator behind Wes Anderson's films turns his hand to an animal rights campaign

Philip K. Dick: The Complete Short Stories, The Folio Society

How illustrators drew the undrawable for The Folio Society

A screengrab from Composing sound design to be the hero | D&AD Awards Insights 2022

Composing sound design to be the hero

A photo from the Samsung iTest, DDB New Zealand & Tribal Worldwide New Zealand campaign

Inside the campaign that turned an iPhone into a Samsung Galaxy

Meet the entrepreneurs who found a use for your recycled shower water | D&AD Awards Insights 2022

Meet the entrepreneurs who found a use for your recycled shower water

A photo from the Minna Bank, Fjord Tokyo & Minna Bank campaign

Minna Bank thrashes tradition with a modern and monochromatic design for a younger generation

A screengrab from Making rock ‘n’ roll icons out of mothers | D&AD Awards Insights 2022

Making rock ‘n’ roll icons out of mothers

A shot from the Rejected Ales, Howatson+Company campaign

How copywriting informed branding to create a disruptive beer campaign

Coding typography to move to the beat of Rio Carnival | D&AD Awards Insights 2022

Typography that moves to the beat of Rio Carnival

Prada FW 2022 Menswear Invitation, Zak Group

Zak Group balanced elegance and brand identity to create a viral Prada fashion invite

D&AD Awards 2022

Graphite Pencil winners

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Insights

Voices

A shot from the Twix - Bears, adam&eveDDB & DDB Chicago

Richard Brim wants us to use a smorgasbord of emotions to attract new talent into the creative industry

A shot of a person adjusting swimming goggles

Why brands need to raise the bar on inclusivity

A shot from Leo Burnett's The Lost Class

Gun Violence Resistance and the “Limits of Tyrants”

Professor Mark Sealy

Professor Mark Sealy on photography, race, rights and representation

From Beyoncé to brands – why we’re all talking about work now

From Beyoncé to brands – why we’re all talking about work now

What does privacy mean now in a world of sharing and surveillance?

What does privacy mean now in a world of sharing and surveillance?

The White Pube takes a subversive trip to the British Museum with The Unfiltered History Tour

The White Pube takes a subversive trip to the British Museum with The Unfiltered History Tour

The Evolution of Fashion Film by Tim Noakes

The Evolution of Fashion Film by Tim Noakes

Packaging for Pistachio product

How this year’s global design winners push back against a homogenised aesthetic

A photo from Dove's Reverse Selfie campaign.

Influencer essayist Rayne Fisher-Quann on how online culture distorts young women’s sense of self

2022 D&AD Rankings

1362 entries (11.6%)
were awarded

Top companies

Rank
Name
Winning Entries
Points
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Top countries

Rank
Country
Winning Entries
Points
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D&AD Awards 2022

Featured winners

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Insights

Book of presidents

Rebecca Wright

Rebecca Wright on how we are all still learning

Naresh Ramchandani

Naresh Ramchandani recalls the ethical and commercial changes of 2021

Kate Stanners

Kate Stanners provides a view from the year the D&AD Annual went digital

Katherina Tudball

Katherina Tudball recalls working with Harriet Devoy and the birth of D&AD Shift

Steve Vranakis

“Change is the only constant,” says Steve Vranakis

Bruce Duckworth

Bruce Duckworth reflects on sharing his excitement for design with the wider creative community

Andy Sandoz

Andy Sandoz reflects on “the brief of our lives”

Mark Bonner

Mark Bonner reflects on clarifying D&ADs purpose, culminating in the first D&AD Festival

Laura Jordan Bambach

Laura Jordan Bambach on the listening, growth and community that defined her presidency

Neville Brody

Neville Brody reflects on an “activist” year prioritising future creative talent

Dick Powell

Dick Powell reflects on 60 years of D&AD