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The Issue Within The Issue

Award: Shortlist

Shortlist / Branding / Campaign Branding / 2022

40% of the homeless youth population in New York City identifies as LGBTQ+. To raise awareness, Havas New York joined up New York Magazine and Ali Forney Center (AFC), an organisation dedicated to housing homeless LGBTQ+ youth. Together they developed an issue where 40% of the total ad inventory was dedicated to the challenges this group faces. Journalists and editorial experts were enlisted to bring the stories of LGBTQ+ youth homelessness to life. Each page of The Issue Within The Issue had a call to action via QR code so readers could learn more and donate.

  • The Issue Within The Issue
  • The Issue Within The Issue
  • The Issue Within The Issue
  • The Issue Within The Issue
  • The Issue Within The Issue
  • The Issue Within The Issue
  • The Issue Within The Issue
  • The Issue Within The Issue
  • The Issue Within The Issue
  • The Issue Within The Issue

Credits

Lead

Client

Country

Advertising Agency

Agency Creative Director

  • Katharine Flynn

Agency Executive Producer

  • Melissa Tifrere

Art Director

  • Camille Walker
  • Hamza Ali
  • Rudy Troncone
  • Terence Edgerson

Chief Creative Officer

  • Dan Lucey

Chief Design Officer

  • Brian Lai

Copywriter

  • Carlos Matias
  • Eva Hagberg
  • Jp Winders
  • Nick Malone
  • Patrick Chase
  • Thomas Flynn

Designer

  • Janice Chen

Digital Artist

  • Edward Elliott
  • Isip Xin

Editorial Art Director

  • Paul Martinez

Executive Creative Director

  • Bharat Kumar
  • Marcelo Ramirez

Executive Director

  • Alexander Roque

Managing Editor

  • Oussama Zahr

Photographer

  • Andrew Morocho
  • Khalik Allah
  • Sylvie Rosokoff

Production Manager

  • Julie Rosenoff

Chief Executive Officer

  • Laura Maness

Managing Director

  • Carl Siciliano

Strategy Managing Director

  • Alexis deMontaigu
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