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E-Commerce Jury

  • D&AD Awards 2022

E-commerce that's used creatively to inspire and enhance the exchange of goods and services online. Includes consumer and B2B transactions.

Work needs to have directly facilitated online transactions to be eligible for this category.


Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit


You can enter your work in the following subcategories.

  • 1201 - Omnichannel

    A holistic commerce idea with a strong digital component. Offline parts are accepted if they facilitate the exchange of goods and services online.
  • 1202 - Acquisition & Retention

    Advertising that uses creative e-commerce to retain existing customers, attract new customers, and increase customer activity. For example through loyalty programmes, benefit schemes, intercepting the shopping cycle etc.
  • 1203 - Customer Journey

    E-commerce solutions that offer a complete and consistent customer journey, from brand awareness through to delivery. Includes applications that facilitate the experience such as shop assistants, chatbots, voice assistants, facial recognition and location-based technology.
  • 1204 - Purchase Experiences

    Experiences that incentivise purchases or provide benefit to the consumer. Method of purchase may be fun, easy, attractive or provide opportunities for charitable giving. Includes purchases facilitated by apps, ewallets, epayments, AR and QR codes.
  • 1205 - Promotions

    Campaigns that use creative e-commerce to boost engagement with a promotional item or service.
  • 1206 - Brand Partnerships

    Collaborations between brands that give consumers access to unique product and purchasing experiences. For example an exclusive service, special offer or enhanced access to products.
  • 1207 - Entertainment

    Shopping experiences packaged as entertainment. Includes retail theatre, activations, product demonstrations, gamification etc.
  • 1208 - Live

    Creative use of live commerce, livestream and influencers to demonstrate products and interact with an audience in real time.
  • 1209 - Social

    Campaigns that rely on consumer social networks, channels and interactions to bring an idea to life. Where social networks are the driver of e-commerce transactions.
  • 1210 - Cultural Experiences

    E-commerce experiences that are aligned with a specific culture or trending topic.
  • 1211 - Use of Data

    Campaigns that use data to tailor e-commerce experiences and unlock access to unique benefits or goods and services. For example personal data, anonymised data and geolocation data.
  • 1212 - Use of XR

    The use of immersive technologies to extend reality and change the way brands interact with consumers. Includes the use of AR, VR or MR to blend real and virtual worlds, or the use of emerging technologies to create a fully immersive experience.

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