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The Impossible Combo

Award: Shortlist

Shortlist / E-Commerce / Promotions / 2022

Award: Shortlist

Shortlist / Direct / Products & Services

Thanks to a partnership with the delivery app Rappi in June 2021, Burger King pulled off the first ever sale of a unique combo meal consisting of a Whopper sandwich with a side of McDonald's Fries. During the campaign, for every Whopper ordered from Rappi's app, a courier went straight to a Burger King restaurant to pick up a Whopper, then stopped at a McDonald's restaurant on the way to pick up a side of Fries, and brought them together as one single order: the Ultimate Combo.