Writing for Advertising Jury

Subcategories

You can enter your work in the following subcategories.

• 4201 - Integrated

  Writing as part of campaigns where a central idea connects across a variety of media. For example online, in print, mobile, ambient.

• 4202 - Digital

  Writing within advertising on digital platforms including websites, microsites, social, blogs and apps.

• 4203 - Film

  Scripts for, and visible copy within, adverts created for TV, VOD, social, cinema and other screens.

• 4204 - Direct

  Writing as part of marketing communications deigned to elicit a direct response from the user.

• 4205 - Press

  Writing within press including press ads, inserts, wraps and branded editorial.

• 4206 - Outdoor

  Writing for outdoor use including print and digital posters, special builds and digital sites.

• 4207 - Radio & Audio

  Writing as part of radio and audio advertising. Includes writing and scripting for podcasts that integrate brands into the narrative.

• 4208 - Entertainment

  Writing for branded or brand-funded entertainment that people feel compelled to watch, seek out and share. Includes documentaries, feature films, music videos, and games.