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Entertainment Jury

  • D&AD Awards 2022

Branded and brand-funded entertainment that people feel compelled to watch, seek out and share. Includes films, audio, apps and experiences.

None

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 5001 - Integrated

    Fully integrated campaigns consisting of branded and brand-funded entertainment successfully executed across multiple platforms For example online, press, TV and radio.
  • 5002 - Scripted Short Form

    Scripted branded and brand-funded entertainment under 3 minutes long. Includes viral films, game-inspired films and interactive films.
  • 5003 - Scripted Long Form

    Scripted branded and brand-funded entertainment over 3 minutes long. Includes viral films, game-inspired films and interactive films.
  • 5004 - Non-Scripted Short Form

    Non-scripted branded and brand-funded entertainment under 3 minutes long. Includes reality/docu-reality shows, variety contests, game shows, awards and documentaries.
  • 5005 - Non-Scripted Long Form

    Non-scripted branded and brand-funded entertainment over 3 minutes long. Includes reality/docu-reality shows, variety contests, game shows, awards and documentaries.
  • 5006 - Audio

    Audio and musical content that integrates the brand into the script or composition. Includes live broadcasts and podcasts. For music videos, see the Music Videos category.
  • 5007 - Apps

    Branded and brand-funded entertainment designed for mobile applications. Includes apps, integration of new app features and content designed to work with an app's algorithm or functionality.
  • 5008 - Experiential

    Branded and brand-funded experience-led activations. Includes location-based entertainment, 4D films, multi-sensory experiences, events, concerts, festivals, use of AI and deep learning technology. Use of AR, VR and MR should be entered into the appropriate subcategories below.
  • 5009 - User Participation

    Branded or brand-funded entertainment that invites customer or user submissions, or interacts with users in a secondary way. For example via second screen.
  • 5010 - Use of Micro-Talent & Influencers

    Entertainment that uses micro-talent or micro-influencers – those with niche audiences or over 1,000 followers – to increase engagement and target specific markets.
  • 5011 - Use of Talent & Influencers

    Entertainment that uses popular social media influencers or celebrities, usually with a following of 100,000+, to increase engagement and target specific markets.
  • 5012 - Use of AR

    The use of Augmented Reality to enhance or create an entertainment experience in the real world, whereby an individual(s) can either view or participate through AR. For example a music performance, a play, a literary or narrative experience.
  • 5013 - Use of VR

    Brand activations that use virtual reality (VR) to deliver an immersive experience in a fully virtual world. For example through the use of VR glasses or a headset.
  • 5014 - Use of MR

    Brand activations that use mixed reality (MR) to deliver an experience where real and digital worlds combine and interact, creating new spaces and experiences, without the need for additional hardware on the user's part. For example, digital objects that respond to the user's behaviour in the physical world.
  • 5015 - Creative Use of Budget

    Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here.

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