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Creative Transformation Jury

  • D&AD Awards 2022

Work that is transforming organisations, products, services and spaces to create value and enhance the customer experience.

The transformation must have been intentional and designed into the creative solution.
The transformation must have taken place between 1 January 2019 and 18 April 2022. It does not need to be complete, but it must be underway.
Judges will prioritise execution in this category.



You can enter your work in the following subcategories.

  • 2201 - Brands

    The transformation of a brand, or significant brand attributes, to increase its relevance and enhance the customer experience.
  • 2202 - Products

    Physical and digital products that have been designed or redesigned to transform and enhance a customer experience. For example by improving functionality, accessibility or understanding.
  • 2203 - Spaces

    Spaces that have been designed or redesigned to transform and enhance the visitor's experience. Includes the evolution of a physical space into something virtual, or changes to an environment in the physical world. Changes could be temporary or permanent.
  • 2204 - Services

    The reorganisation of resources to transform and enhance the employee and the customer experience. May transform an existing service or result in the creation of new services.
  • 2205 - Culture

    The transformation of a brand's internal culture to improve employee engagement, increase its relevance and drive growth.
  • 2206 - Operations

    Ways of working within an organisation that have been introduced or changed to enhance the product, service, employee or customer experience. Includes changes implemented within an organisation's supply chain, distribution centres and training providers.
  • 2207 - Engagement

    Changes to the way a brand engages with its customers, from awareness to aftercare. For example, the implementation of cognitive technologies to enhance customer support.
  • 2208 - Planet

    The transformation of a brand, it's products and/or services to prioritise and fulfil sustainability goals.

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