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Giving Fans a Taste of Kingdom

Award: Shortlist

Shortlist / E-Commerce / Brand Partnerships / 2022

Kingdom, a zombie TV series from Korea, is one of the most popular shows on Netflix in Thailand. In 2021, Netflix launched Kingdom: Ashin of the North, a special one-off episode in which the zombie outbreak in the show is traced back to a 'resurrection plant' that brings the dead back to life. To bring the show into the real world, audiences were given a 'taste' of Kingdom through a three-way partnership with Fire Tiger and LINE MAN.