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Digital Design Jury

  • D&AD Awards 2022

Design for digital products, platforms, tools and services that delivers an outstanding experience for the user.

Judges will be assessing the overall user experience inclusive of interaction, visual and motion design.
Judges will prioritise execution over idea in this category.



You can enter your work in the following subcategories.

  • 2301 - Digital Experiences

    Digital design for products and services which are delivered across a variety of platforms. Where there are physical elements of a digital product, these will not be judged here.
  • 2302 - Connected Experiences

    Digital design that bridges the divide between physical and digital products. For work that goes beyond web and mobile, for example home devices, wearables and sensor technology.
  • 2303 - Immersive Experiences

    Multi-sensory digital experiences that create immersive environments. For example 360° experiences, installations, projections, virtual stores and and showrooms. Experiences may or may not be interactive.
  • 2304 - Incremental

    Digital design across an existing product, platform or operating system that has undergone continual updates. Changes must have taken place between 1 January 2019 and 18 April 2022. Please include evidence of their effects over time and describe the value for end users.
  • 2305 - Inclusive

    Digital products, services and experiences that are designed to be accessible to everyone, regardless of the user's age, ability and circumstance.
  • 2306 - New Services & Tools

    The design and launch of services and tools that meet a need for the user. For example, software that facilitates collaboration, management, reporting, production or e-commerce.
  • 2307 - Services & Tools Relaunch

    The redesign of existing services and tools that meet a need for the user. For example, software that facilitates collaboration, management, reporting, production or e-commerce.
  • 2308 - Data Visualisation

    The digital representation of data, where the design makes the data easier to understand.
  • 2309 - Use of Data

    The use of data in digital design to deliver a personalised experience for the user. Includes experiences powered by machine learning.
  • 2310 - Use of XR

    The use of immersive technologies to extend reality and change the way brands interact with consumers. Includes the use of AR, VR or MR to blend real and virtual worlds, or the use of emerging technologies to create a fully immersive experience.
  • 2311 - Beta

    Digital design for products and platforms that are still in development and undergoing user testing. Medical devices without FDA approval are only eligible in this subcategory. Work entered here can only be awarded up to Wood Pencil level and won't be eligible for any other Award categories except Future Impact (subject to meeting it's criteria).
  • 2312 - Health & Wellbeing

    Digital products, services and experiences designed to improve the health and wellbeing of the user. For example assisted living technology, applications that support a healthy lifestyle and digital platforms that boost mental health and resilience. Work that requires FDA approval to be commercially released must have this approval granted at the time of submission. Otherwise this work will be withdrawn and no refunds issued.

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