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Animation Jury

  • D&AD Awards 2022

Images, figures or text manipulated frame-by-frame for
commercial design, gaming and advertising projects.

Judges will prioritise craft over idea in this category.

None

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 3001 - 2D Digital

    Animation that involves creating or manipulating objects in a digital computer environment with a 2D finish. Typically for work that uses software to create animation that's drawn by hand or made using keyframes.
  • 3002 - 3D Digital

    Animation that involves creating or manipulating objects in a digital computer environment with a 3D finish. Typically for work that uses 3D software to create animation, using keyframes, motion capture or virtual reality drawing, for example.
  • 3003 - Traditional

    Animation that involves creating or manipulating physical objects by hand, typically using traditional, time-intensive techniques. For example cel animation, pen/ink on paper, stop motion, paint-on-glass, claymation.
  • 3004 - Motion Graphics

    Animation that generates movement of graphic elements, such as illustration or text. Judges will be judging the animation and not the illustration or text.
  • 3005 - Characters & Creatures

    Animation of characters, character models, avatars or creatures that are central to an idea.
  • 3006 - Mixed Media

    Animation that crosses more than one medium, for example live-action animated films.
  • 3007 - Use of XR

    The use of immersive technologies to extend reality and change the way brands interact with consumers. Includes the use of AR, VR or MR to blend real and virtual worlds, or the use of emerging technologies to create a fully immersive experience.
  • 3008 - Creative Use of Budget

    Work that brings a creative idea to life, where the output exceeds expectations set by a low budget. Includes pro bono work. You will need to state the production budget and justify your reasons for entering here.

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