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Direct Jury

  • D&AD Awards 2022

Marketing communications delivered straight to the consumer and designed to elicit a direct response from a target audience.

None

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 1101 - Integrated

    Fully integrated direct marketing campaigns that are executed across multiple platforms, designed to elicit a direct response. For example online, in print, TV and radio.
  • 1102 - Digital

    Digital communications that elicit a direct response. For example banners, campaign sites, emails, apps and mobile ads.
  • 1103 - Film

    Social, VOD, TV or cinema ads designed to elicit a direct response. Includes work for offline platforms such as planes, festivals, presentations.
  • 1104 - Direct Mail

    Physical mail that elicits a direct response. Includes door drops, letters, postcards and mail packs.
  • 1105 - Printed Materials

    Print marketing that's designed to elicit a direct response. Includes stationery, leaflets, brochures, books, greetings cards and calendars.
  • 1106 - Press & Outdoor

    Press and poster advertising designed to elicit a direct response. Includes press inserts and wraps, work released on digital and interactive sites, special builds and street flyering.
  • 1107 - Radio & Audio

    Radio ads and audio marketing that elicit a direct response. Includes radio broadcasts, fan base targeting and podcasts.
  • 1108 - Events

    Events and stunts designed to elicit a direct response. Includes virtual and live events, flash mobs, guerilla marketing and pop-up shops.
  • 1109 - Products & Services

    Products and services targeting specific audiences and eliciting a direct response. Includes product samples and consumables.
  • 1110 - Acquisition & Retention

    Direct campaigns that initiate a targeted drive towards a business, company, or product in order to establish a relationship with the consumer or encourage customer loyalty.
  • 1111 - Innovation

    For cutting edge work that changes the way brands market straight to the consumer. For innovative products, services and communications that elicit a direct response.
  • 1112 - Health & Wellbeing

    Health and wellbeing communications that target a specific user. Includes awareness campaigns, public service announcements and promotions designed to elicit a direct response.

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