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The Cristiano Bottle

Award: Wood Pencil

Wood Pencil / E-Commerce / Social / 2022

Cristiano Ronaldo made headlines during the UEFA Euro 2020 tournament when he pushed away bottles of Coca-Cola and instead held up a bottle of water, saying 'Agua'. The news gave IKEA the opportunity to promote a sustainable message and hijack the conversation with a recyclable IKEA water bottle.

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