Bless Your F*ing Cooch

TikToker Carly Joy blessed the internet with a tutorial on how to "bless your f**king cooch" with Eos shave cream. Her viral video opened up an unfiltered conversation about a taboo subject, and while most brands would shy away from her candid attitude, Eos wanted to celebrate it and keep the conversation going. A limited-edition line of Cooch Blessing Cream was launched, complete with verbatim instructions on how to achieve a "smooth-ass hooha".