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Writing for Design Jury

  • D&AD Awards 2022

Writing that is integral to a piece of design. Includes headlines and/or body copy.

Only for work that was commercially released in English. This is to ensure that the writing is judged fairly, not based on translations.

Work can only be entered into the Writing for Design or Writing for Advertising category; not both.

Judges will prioritise craft over idea in this category.



You can enter your work in the following subcategories.

  • 4301 - Integrated

    Writing with design where one concept is successfully executed across multiple platforms. For example online, on packaging, on posters and on brochures.
  • 4302 - Digital

    Writing as part of any digital product or platform. Includes websites, microsites, landing pages, apps, games.
  • 4303 - Graphic

    Writing with graphic design. Includes posters, signage, stationery, brochures, direct mail, album covers, games, apps, graphic design for digital platforms and other applied print graphics.
  • 4304 - Packaging

    Words as part of a piece or a range of packaging. Includes words for new packaging designs and packaging rebrands. All work entered must have been commercially sold with a barcode or sales identifier, unless it is a promotional item.
  • 4305 - Naming

    The name of a brand, product or service. Judges will consider how the naming is perceived by the target audience.
  • 4306 - Brand Voice

    The personality of a brand expressed through written and spoken word. Includes brand guidelines. Includes verbal identity. Judges will be looking for evidence of application across products and services.
  • 4307 - Storytelling

    Words that are part of a brand identity. Includes storytelling, manifestos, and Brand World writing.

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