Immortal Poppy
Award: Shortlist
Shortlist / E-Commerce / Cultural Experiences / 2022
To mark the 100th anniversary of the Remembrance Poppy in Canada, all 118,000 fallen Canadian soldiers were honoured by encrypting their names on the blockchain in the form of 100 collectable NFT poppies. Symbolically priced at .1111 ETH, a reference to 11 November, each sale and resale of the NFTs benefitted veterans and their families.