Minecraft
Award: Shortlist
Shortlist / Branding / Brand Refresh / 2022
Since its creation in 2009, Minecraft has grown to become one of the world’s most popular games. But ten years after its humble beginnings, Minecraft has outgrown the world of gaming – it’s a global phenomenon and complex entertainment franchise. During this process, the brand around the Minecraft games and experiences became fragmented and lacked clear direction. Bold NoA created a playful identity for the whole franchise – a design system and philosophy that brings together the many parts of the Minecraft universe, from games to services, TV shows to events, toys to partnerships.
