• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Dubbing the Movie

Award: Shortlist

Shortlist / Branding / Activations / 2022

In light of a difficult pandemic period for both businesses, Dunhuang and Tencent Pictures teamed up to launch a social entertainment project. Tencent Pictures made five famous Dunhuang murals into cartoons which users could share publicly and invite others to watch for only a ticket price of 1 RMB. The revenue was allocated to Dunhuang's mural restoration fund. This allowed two brands to restart their new business models and successfully transformed them into charity ambassadors.