Shaun Loftman is an Executive Creative Director at Landor & Fitch and is pivotal in driving the creative vision for the CEEMEA region (Central and Eastern Europe, Middle East, and Africa). Shaun is based in Landor & Fitch's London studio and has over 25 years' experience across a range of creative disciplines, including creative strategy, brand positioning, brand architecture, visual identity, brand expression, and graphic design.
Shaun has extensive knowledge through working in Europe and Middle Eastern regions. He has been responsible for leading high-profile projects for commercial, consumer, governmental, and sovereign entities. He has led comprehensive brand transformation programs in a wide range of countries, including United Kingdom, Turkey, Saudi Arabia, United Arab Emirates, Sultanate of Oman, Jordan, Qatar, Kuwait, Nigeria, Ghana, Kenya, Azerbaijan, and The Maldives.
While leading pan-regional projects and initiatives, Shaun has gained deep knowledge that has given him a broad appreciation of the new shifts in the world of design and the evolving role of branding. Shaun believes in the power of design to connect with people emotionally to provoke action and start change. This fuels his passion for creative ideation, especially in helping to overcome the real challenges of commercial brands in the world today.