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Girl Scouts of America

Award: Shortlist

Shortlist / Branding / Brand Refresh / 2022

Girls Scouts is about championing female empowerment and encouraging young women to act on their ambitions, savour hard-won accomplishments and develop the confidence to keep pushing the envelope. COLLINS was inspired by the rich, visual culture and history of Girl Scout badges. Strung together and displayed on a sash, these badges symbolise individual stories of goals, accomplishments and interests. Badges became the agency's jumping off point to create a new, graphic language.

  • Girl Scouts of America
  • Girl Scouts of America
  • Girl Scouts of America
  • Girl Scouts of America
  • Girl Scouts of America
  • Girl Scouts of America
  • Girl Scouts of America
  • Girl Scouts of America
  • Girl Scouts of America
  • Girl Scouts of America
  • Girl Scouts of America
  • Girl Scouts of America
  • Girl Scouts of America

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