Girl Scouts of America
Award: Shortlist
Shortlist / Branding / Brand Refresh / 2022
Girls Scouts is about championing female empowerment and encouraging young women to act on their ambitions, savour hard-won accomplishments and develop the confidence to keep pushing the envelope. COLLINS was inspired by the rich, visual culture and history of Girl Scout badges. Strung together and displayed on a sash, these badges symbolise individual stories of goals, accomplishments and interests. Badges became the agency's jumping off point to create a new, graphic language.
