Match Brand Refresh
Award: Wood Pencil
Wood Pencil / Branding / Brand Refresh / 2022
Match pioneered online dating. It created a new category, opening up a world for all the other dating platforms. At some point, every brand has to start its next adventure. After 25 years, Match was sitting on a wealth of experience, ready for a new future. If dating apps are only a means to an end, what is the opposite? How can a dating brand become a beloved service rather than a game? Enter: Romantic Hospitality.
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