Carrot
Award: Shortlist
Shortlist / Branding / Brand Refresh / 2022
Carrot is a waste management software brand that seeks to tackle the 2 billion tonne global waste problem through the collection of data. Heydays wanted to position the brand as a breath of fresh air in the industry, and started by renaming the brand to Carrot. The work also seeks to highlight so-called waste as something valuable by displaying different types of waste in a schematic but bold and powerful way – all created using a drawing tool specially developed for the project.
