OpenWeb
Award: Shortlist
Shortlist / Branding / Brand Refresh / 2022
In a sea of digital products, the original technology of written language can be overlooked. With immediate access to write, share and publish our perspectives and ideas online, the power of language is often treated frivolously or even maliciously in comment sections. OpenWeb understands the gravity of online discourse and its impact on society. In order to advance thoughtful, quality conversations, COLLINS built a brand centred around language, prompting people to think and even behave differently within online discourse.
