Papier
Award: Shortlist
Shortlist / Branding / Brand Refresh / 2022
Ragged Edge's rebrand for Papier aimed to get people thinking differently about stationery, and to redefine a category that currently focuses solely on aesthetics. While competitors sell objects that merely sit pretty, Papier’s new brand invites people to consider the transformative power of stationery, and to discover the possibilities of a blank page.
