The Hotel Blü sits in the heart of Gastein, a charming valley which is home to various outdoor activities in a breathtaking location. As the Austrian Emperor Franz played an important role in the historical development of Gastein and was a keen admirer of the local plantlife, the new hotel was named Blü, meaning 'to bloom'. The bold wordmark, floral emblem, confident colour scheme and eclectic typographic approach communicate the flourishing soul of the Hotel Blü in a contemporary way.
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