Privacy - App Tracking Transparency
Award: Yellow Pencil
Yellow Pencil / Branding / Motion / 2022
App Tracking Transparency is the latest game-changing privacy feature from Apple that lets iPhone owners control which apps are allowed to track their activity across other companies' apps and websites. The film created to support its release came a few months after Apple released the white paper A Day in the Life of your Data, where people can learn about the practices of the data collection industry and see how privacy labels help make them more transparent.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.