IKEA Aliens
Award: Wood Pencil
Wood Pencil / Branding / Tactical / 2022
At the beginning of June 2021, social media went into a frenzy over leaked images, documents and videos about UFO sightings. The origin of these peculiar objects has been attracting major attention from the global media, The New York Times and CNN, to NASA and other space agencies. Memac Ogilvy's brief was a long-lasting one: place IKEA at the centre of culture and media conversation while maintaining the brand's typically light-hearted tone of voice.
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