Rob Baker is Director of Marketing and Creative Strategy at MoMA, leading the Creative Team which integrates the disciplines of marketing, design, digital product and content at the museum.
He previously served as Chief Marketing Officer for Tate, leading the development of the brand, identity, and audience strategy. He launched the new Tate Modern in 2016 and oversaw the marketing effort for some of the most successful exhibitions in Tate’s history, including David Hockney at Tate Britain in 2017.
He previously served as the Head of Marketing for the Barbican Centre and started his career in strategy roles for advertising and communications agencies in London.
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